THIS WILL BE THE COVER IMAGE
[EBOOK INTRODUCTION]
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Through the spyglass
Be sure to keep your eyes peeled for the following symbols:
ITINERARY
The compass denotes your inerary, or intended learning outcome, for each chapter.
ANCHOR THIS
The anchor denotes an opportunity to anchor, or apply, what you have learned, either through reflecon or an acvity.
TABLE OF CONTENTS
THIS WILL BE THE COVER IMAGE 1
[EBOOK INTRODUCTION] 2
TABLE OF CONTENTS 3
1. THE ESSENTIALS: UNDERSTANDING THOUGHT LEADERSHIP 4
INTRODUCTION 4
THOUGHT LEADERSHIP 4
What is thought leadership? 4
The qualies of a thought leader 4
SYNERGY 5
What is synergy 5
Relevance to thought leadership 5
Conflict management through synergy 5
PROFESSIONAL DIGITAL IDENTITY (PDI) 5
What is a PDI? 5
The purpose of a PDI 5
REVIEWING THE LOGBOOK 6
EXPANDING YOUR HORIZONS 6
2. CALIBRATING YOUR COMPASS: CONSTRUCTING YOUR PERSONAL
EDUCATIONAL PHILOSOPHY 7
INTRODUCTION 7
PERSONAL EDUCATIONAL PHILOSOPHY 7
What is a personal educaonal philosophy? 7
Relevance to thought leadership 7
THEORETICAL UNDERPINNINGS 7
Axiology 7
Ontology 8
Epistemology 8
Paradigms 8
ENACTING YOUR PERSONAL TEACHING PHILOSOPHY 8
REVIEWING THE LOGBOOK 8
EXPAND YOUR HORIZONS 8
3. SETTING SAIL: BUILDING YOUR BRAND 10
INTRODUCTION 10
IDENTIFYING YOUR AREA(S) OF EXPERTISE 10
UNDERSTANDING YOUR TARGET AUDIENCE 10
SELECTING YOUR PLATFORM(S) 10
Single vs. mulple digital idenes 10
Thought leadership plaorms 11
CREATING YOUR PROFILE 11
General guidelines 11
What to include 11
REVIEWING THE LOGBOOK 11
EXPANDING YOUR HORIZONS 11
4. THE VOYAGE CONTINUES: BOOSTING YOUR DIGITAL PRESENCE 13
INTRODUCTION 13
ESTABLISHING A COMMUNITY 13
Connecng with influencers and industry leaders 13
Joining groups and networks 13
DRIVING ENGAGEMENT 13
Rules of engagement 13
Tips for driving engagement 13
GENERATING CONTENT 14
Tools for generang content 14
Disseminang content 14
ATTENDING EVENTS 14
Types of events 14
Acvely engaging as an aendee/speaker 14
REVIEWING THE LOGBOOK 15
EXPANDING YOUR HORIZONS 15
5. THE JOURNEY IS THE DESTINATION: BECOMING A LIFELONG
LEARNER 16
INTRODUCTION 16
LIFELONG LEARNING 16
The importance of lifelong learning for thought leadership 16
Opportunies for lifelong learning 16
REVIEWING THE LOGBOOK 16
EXPANDING YOUR HORIZONS 17
EARNING YOUR CAPTAIN’S STRIPES: TESTING YOUR KNOWLEDGE 18
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1. THE ESSENTIALS: UNDERSTANDING
THOUGHT LEADERSHIP
INTRODUCTION
[Insert]
ITINERARY
By the end of this chapter, you will have gained a deeper understanding of thought leadership,
synergy, and professional digital identy (PDI).
[“Quote”]
-[NameSurname,Jobtitle]
THOUGHT LEADERSHIP
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What is thought leadership?
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The qualities of a thought leader
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Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet
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ANCHOR THIS
Consider the following quesons:
Which of these qualies do you possess?
Which qualies sll require some work?
How will you nurture these qualies?
SYNERGY
[Please insert]
What is synergy
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Relevance to thought leadership
[Please insert]
Conflict management through synergy
[Please insert]
ANCHOR THIS
[Please insert]
PROFESSIONAL DIGITAL IDENTITY (PDI)
[Please insert]
What is a PDI?
[Please insert]
The purpose of a PDI
[Please insert]
REVIEWING THE LOGBOOK
[Please insert]
EXPANDING YOUR HORIZONS
To lean more, consider exploring the following resources:
[Hyperlinked resource tle]
Digital Essenals: Professional digital idenes
2. CALIBRATING YOUR COMPASS:
CONSTRUCTING YOUR PERSONAL
EDUCATIONAL PHILOSOPHY
GETTING YOUR BEARINGS
As an aspiring thought leader, you’re almost certainly brimming with ideas
and opinions about educaon and learning. But have you dug down to
examine the roots of those ideas? In this chapter, we’ll address the
importance of crically examining and arculang your foundaonal
beliefs about educaonal knowledge.
ITINERARY
By the end of this chapter, you will have constructed your own personal educaonal philosophy.
“Thoughtisthewind,knowledgethesail,andmankindthevessel.
-AugustusHare
PERSONAL EDUCATIONAL PHILOSOPHY
As you prepare to sail into thought leadership, it is essenal that you turn
your spyglass inwards and clearly idenfy your personal educaonal
philosophy.
What is a personal educational philosophy?
Your personal educaonal philosophy is a comprehensive and coherent
statement of your beliefs about teaching and learning that addresses both
theory and pracce. In addion to more abstract beliefs, it includes
concrete examples that demonstrate the praccal implicaons of your
beliefs in specific educaonal sengs. What you espouse should be a
creave blend of various theories, frameworks, and ideas, with a parcular
context, use-case, or educaonal problem in mind.
Relevance to thought leadership
As a thought leader, you need strong theorecal underpinnings to
support your views.
Educaon is a wicked problem. Your unique stance is required to
solve part of it.
As a thought leader, you open up your ideas for crique. They
must be defensible and you need a strong posion from which to
defend them.
You will draw on your personal educaonal philosophy to create
your online persona. [link to Chapter 3]
THEORETICAL UNDERPINNINGS
As a thought leader, your personal educaonal philosophy should be firmly
anchored in evidence-based theories. These theories in turn have their
roots in paradigms, which act as a spyglass through which we navigate the
world. A paradigm in educaon is informed by axiological, ontological, and
epistemological assumpons about the educaon world.
Axiology
What are your values? What is important in educaon? Why is it crucial
that you know and make your values explicit?
Your aesthec and ethical values form your axiology which is a component
of the paradigmac eye-piece through which you navigate the sea of
educaon.
ANCHOR THIS
To determine your axiology, reflect on the following quesons:
What values do you live by?
What is worth your me and aenon?
What movates you?
What is your parcular brand of pedagogy? What you value is implicitly defined by what you
do.
Ontology
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ANCHOR THIS
Reflect on the following quesons:
What is reality?
What is the nature of existence?
Epistemology
[Please insert]
ANCHOR THIS
Reflect on the following quesons:
What is knowledge?
What can we know, and how can we know about it?
What is the relaonship between the knower (i.e the subject) and the known (i.e. the object)?
Paradigms
There are various educaon paradigms which offer different perspecves
on the role and purpose of educaon, how learning occurs, and what
learning and teaching should look like. The most common educaon
paradigms are:
Paradigm Purpose of educaonRole of teacherRole of learner
Behaviourism
Cognivism
Cognive construcvism
Social construcvism
Humanism
Transformavism
dig deep while considering the complexies of what constutes educaon
knowledge, framed by terminologies like epistemology, paradigms and
theories of knowledge. You then had to reduce these complex constructs
to develop an infographic that made your understanding visible to even a
lay person.
“target the queson ‘how do people learn’, and we responded by exploring
theories of learning, while also considering how context (situatedness) may
influence learning. Assessment Task 2 required you to deeply consider
these, and formulate a personal stance that represents your thinking about
how people learn.
ANCHOR THIS
Reflect on the following quesons:
What is the purpose of educaon?
How do you believe people learn?
How does this influence your role as an educator?
ENACTING YOUR PERSONAL TEACHING PHILOSOPHY
The queson is: what does it maer what you have learnt? How will you
enact your newly-formed views on how people learn (besides reflecng
that in your response to assessment tasks)? One way is of course that your
learning here impacts on the way that you teach, or the way that you
manage teaching (if you are a manager or policy maker).
REVIEWING THE LOGBOOK
[Please insert]
EXPAND YOUR HORIZONS
To learn more, consider exploring the following resources:
[Hyperlinked resource tle]
3. SETTING SAIL: BUILDING YOUR BRAND
GETTING YOUR BEARINGS
Now that you’ve calibrated your compass by digging a lile deeper into the
educaonal ideas that you want to espouse as an aspiring thought leader,
it is me for acon! Today we set sail, and the first leg of our journey
involves traversing the des of brand building. Your thought leadership
brand reflects how you would like others to see you, and it is conveyed
through your online persona, or PDI. In this chapter, we will navigate a
four-step strategy for building your brand as a thought leader.
ITINERARY
By the end of this chapter, you will have mapped out a strategy for building your brand.
Ashipinportissafe,butthat’snotwhatshipsarebuiltfor.Sailouttoseaanddonewthings.
-GraceHopper
STEP 1: IDENTIFYING YOUR AREA(S) OF EXPERTISE
As an aspiring educaonal thought leader, you have the power to decide
what it is that you would like to be known for. Keep in mind, however, that
Jack of all trades, master of none” applies here - thought leaders typically
have clearly-defined areas of speciality. As such, the first step to building
your brand is to idenfy where your experse lies.
ANCHOR THIS
To idenfy your area(s) of experse, you may wish to write down your answers to the following
quesons:
What do you want to be known for?
What are your areas of experse?
Which areas of educaon do you find most interesng?
In which areas of educaon do you possess the most experience?
What do colleagues turn to you to for guidance?
What are your niche skills?
Is there alignment between your areas of experse and what you want to be known for? If no,
how can you achieve alignment?
Now, based on your answers to the quesons above, complete the following sentence:
I am a ______ with extensive experience in ______, and a special interest in ______. I am skilled
in ______ and colleagues turn to me for help with ______.
For example:
STEP 2: UNDERSTANDING YOUR TARGET AUDIENCE
[Please insert]
ANCHOR THIS
Consider the following quesons:
What are your audience’s movaons?
What need are you wanng to address?
STEP 3: SELECTING YOUR PLATFORM(S)
[Please insert]
Single vs. multiple digital identities
[Please insert]
Single digital identity
ProsCons
Multiple digital identities
ProsCons
ANCHOR THIS
Consider the following queson:
What is your preference - a single digital identy or mulple digital idenes?
What is the reason for your answer?
Thought leadership platforms
[Please insert]
ANCHOR THIS
[Please insert]
STEP 4: CREATING YOUR PROFILE
[Please insert]
General guidelines
[Please insert]
What to include
[Please insert]
REVIEWING THE LOGBOOK
[Please insert]
EXPANDING YOUR HORIZONS
To lean more, consider exploring the following resources:
[Hyperlinked resource tle]
4. THE VOYAGE CONTINUES: BOOSTING
YOUR DIGITAL PRESENCE
INTRODUCTION
[Insert]
ITINERARY
By the end of this chapter, you will have mapped out a strategy for boosng your digital presence.
Itisnottheshipsomuchastheskillfulsailingthatassurestheprosperousvoyage
-GeorgeWilliamCurtis
ESTABLISHING A COMMUNITY
[Please insert]
Connecting with influencers and industry leaders
[Please insert]
Joining groups and networks
[Please insert]
ANCHOR THIS
[Please insert]
DRIVING ENGAGEMENT
[Please insert]
Rules of engagement
[Please insert]
Tips for driving engagement
[Please insert]
ANCHOR THIS
[Please insert]
GENERATING CONTENT
[Please insert]
Tips for generang content
[Please insert]
Tools for generating content
[Please insert]
Disseminating content
[Please insert]
ANCHOR THIS
[Please insert]
ATTENDING EVENTS
[Please insert]
Types of events
[Please insert]
Actively engaging as an attendee/speaker
[Please insert]
ANCHOR THIS
[Please insert]
REVIEWING THE LOGBOOK
[Please insert]
EXPANDING YOUR HORIZONS
To lean more, consider exploring the following resources:
[Hyperlinked resource tle]
5. THE JOURNEY IS THE DESTINATION:
BECOMING A LIFELONG LEARNER
INTRODUCTION
[Insert]
ITINERARY
By the end of this chapter, you will have gained a deeper understanding of the importance of
becoming a lifelong learner.
[“Quote”]
-[NameSurname,Jobtitle]
LIFELONG LEARNING
[Please insert]
The importance of lifelong learning for thought leadership
[Please insert]
ANCHOR THIS
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Specialisaon vs. generalisaon
[Please insert]
ANCHOR THIS
[Please insert]
Opportunities for lifelong learning
[Please insert]
REVIEWING THE LOGBOOK
[Please insert]
EXPANDING YOUR HORIZONS
To lean more, consider exploring the following resources:
[Hyperlinked resource tle]
EARNING YOUR CAPTAIN’S STRIPES:
TESTING YOUR KNOWLEDGE
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[hyperlink to quiz]
CHAPTER 1 QUESTIONS
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