THIS WILL BE THE COVER IMAGE

[EBOOK INTRODUCTION]

[Please insert - this should include a brief welcome to the resource, what its purpose is, and how to use it]

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Through the spyglass

Be sure to keep your eyes peeled for the following symbols:

ITINERARY

The compass denotes your inerary, or intended learning outcome, for each chapter.

ANCHOR THIS

The anchor denotes an opportunity to anchor, or apply, what you have learned, either through reﬂecon or an acvity.

TABLE OF CONTENTS
THIS WILL BE THE COVER IMAGE      1
[EBOOK INTRODUCTION]      2
TABLE OF CONTENTS      3
1. THE ESSENTIALS: UNDERSTANDING THOUGHT LEADERSHIP      4
INTRODUCTION      4
THOUGHT LEADERSHIP      4
What is thought leadership?      4
The qualies of a thought leader      4
SYNERGY      5
What is synergy      5
Relevance to thought leadership      5
Conﬂict management through synergy      5
PROFESSIONAL DIGITAL IDENTITY (PDI)      5
What is a PDI?      5
The purpose of a PDI      5
REVIEWING THE LOGBOOK      6
EXPANDING YOUR HORIZONS      6
2.  CALIBRATING  YOUR  COMPASS:  CONSTRUCTING  YOUR  PERSONAL
EDUCATIONAL PHILOSOPHY      7
INTRODUCTION      7
PERSONAL EDUCATIONAL PHILOSOPHY      7
What is a personal educaonal philosophy?      7
Relevance to thought leadership      7
THEORETICAL UNDERPINNINGS      7

Axiology      7
Ontology      8
Epistemology      8
Paradigms      8
ENACTING YOUR PERSONAL TEACHING PHILOSOPHY      8
REVIEWING THE LOGBOOK      8
EXPAND YOUR HORIZONS      8
3. SETTING SAIL: BUILDING YOUR BRAND      10
INTRODUCTION      10
IDENTIFYING YOUR AREA(S) OF EXPERTISE      10
UNDERSTANDING YOUR TARGET AUDIENCE      10
SELECTING YOUR PLATFORM(S)      10
Single vs. mulple digital idenes      10
Thought leadership plaorms      11
CREATING YOUR PROFILE      11
General guidelines      11
What to include      11
REVIEWING THE LOGBOOK      11
EXPANDING YOUR HORIZONS      11
4. THE VOYAGE CONTINUES: BOOSTING YOUR DIGITAL PRESENCE      13
INTRODUCTION      13
ESTABLISHING A COMMUNITY      13
Connecng with inﬂuencers and industry leaders      13
Joining groups and networks      13
DRIVING ENGAGEMENT      13
Rules of engagement      13

Tips for driving engagement      13
GENERATING CONTENT      14
Tools for generang content      14
Disseminang content      14
ATTENDING EVENTS      14
Types of events      14
Acvely engaging as an aendee/speaker      14
REVIEWING THE LOGBOOK      15
EXPANDING YOUR HORIZONS      15
5.  THE  JOURNEY  IS  THE  DESTINATION:  BECOMING  A  LIFELONG
LEARNER      16
INTRODUCTION      16
LIFELONG LEARNING      16
The importance of lifelong learning for thought leadership      16
Opportunies for lifelong learning      16
REVIEWING THE LOGBOOK      16
EXPANDING YOUR HORIZONS      17
EARNING YOUR CAPTAIN’S STRIPES: TESTING YOUR KNOWLEDGE      18
THIS WILL BE THE FINAL PAGE      19
 

1. THE ESSENTIALS: UNDERSTANDING

THOUGHT LEADERSHIP

INTRODUCTION

[Insert]

ITINERARY

By the end of this chapter, you will have gained a deeper understanding of thought leadership,

synergy, and professional digital identy (PDI).

[“Quote”]

-[NameSurname,Jobtitle]

THOUGHT LEADERSHIP

[Please insert]

What is thought leadership?

[Please insert]

The qualities of a thought leader

[Please insert]

● Lorem ipsum dolor sit amet

ANCHOR THIS

Consider the following quesons:

● Which of these qualies do you possess?

● Which qualies sll require some work?

● How will you nurture these qualies?

SYNERGY

[Please insert]

What is synergy

[Please insert]

Relevance to thought leadership

[Please insert]

Conflict management through synergy

[Please insert]

ANCHOR THIS

[Please insert]

PROFESSIONAL DIGITAL IDENTITY (PDI)

[Please insert]

What is a PDI?

[Please insert]

The purpose of a PDI

[Please insert]

REVIEWING THE LOGBOOK

[Please insert]

EXPANDING YOUR HORIZONS

To lean more, consider exploring the following resources:

● [Hyperlinked resource tle]

● Digital Essenals: Professional digital idenes

2. CALIBRATING YOUR COMPASS:

CONSTRUCTING YOUR PERSONAL

EDUCATIONAL PHILOSOPHY

GETTING YOUR BEARINGS

As an aspiring thought leader, you’re almost certainly brimming with ideas

and opinions about educaon and learning. But have you dug down to

examine the roots of those ideas? In this chapter, we’ll address the

importance of crically examining and arculang your foundaonal

beliefs about educaonal knowledge.

ITINERARY

By the end of this chapter, you will have constructed your own personal educaonal philosophy.

“Thoughtisthewind,knowledgethesail,andmankindthevessel.”

-AugustusHare

PERSONAL EDUCATIONAL PHILOSOPHY

As you prepare to sail into thought leadership, it is essenal that you turn

your spyglass inwards and clearly idenfy your personal educaonal

philosophy.

What is a personal educational philosophy?

Your personal educaonal philosophy is a comprehensive and coherent

statement of your beliefs about teaching and learning that addresses both

theory and pracce. In addion to more abstract beliefs, it includes

concrete examples that demonstrate the praccal implicaons of your

beliefs in speciﬁc educaonal sengs. What you espouse should be a

creave blend of various theories, frameworks, and ideas, with a parcular

context, use-case, or educaonal problem in mind.

Relevance to thought leadership

● As a thought leader, you need strong theorecal underpinnings to

support your views.

● Educaon is a wicked problem. Your unique stance is required to

solve part of it.

● As a thought leader, you open up your ideas for crique. They

must be defensible and you need a strong posion from which to

defend them.

● You will draw on your personal educaonal philosophy to create

your online persona. [link to Chapter 3]

THEORETICAL UNDERPINNINGS

As a thought leader, your personal educaonal philosophy should be ﬁrmly

anchored in evidence-based theories. These theories in turn have their

roots in paradigms, which act as a spyglass through which we navigate the

world. A paradigm in educaon is informed by axiological, ontological, and

epistemological assumpons about the educaon world.

Axiology

What are your values? What is important in educaon? Why is it crucial

that you know and make your values explicit?

Your aesthec and ethical values form your axiology which is a component

of the paradigmac eye-piece through which you navigate the sea of

educaon.

ANCHOR THIS

To determine your axiology, reﬂect on the following quesons:

● What values do you live by?

● What is worth your me and aenon?

● What movates you?

● What is your parcular brand of pedagogy? What you value is implicitly deﬁned by what you

do.

Ontology

[Please insert]

ANCHOR THIS

Reﬂect on the following quesons:

● What is reality?

● What is the nature of existence?

Epistemology

[Please insert]

ANCHOR THIS

Reﬂect on the following quesons:

● What is knowledge?

● What can we know, and how can we know about it?

● What is the relaonship between the knower (i.e the subject) and the known (i.e. the object)?

Paradigms

There are various educaon paradigms which oﬀer diﬀerent perspecves

on the role and purpose of educaon, how learning occurs, and what

learning and teaching should look like. The most common educaon

paradigms are:

Paradigm Purpose of educaonRole of teacherRole of learner

Behaviourism

Cognivism

Cognive construcvism

Social construcvism

Humanism

Transformavism

“dig deep while considering the complexies of what constutes educaon

knowledge, framed by terminologies like epistemology, paradigms and

theories of knowledge. You then had to reduce these complex constructs

to develop an infographic that made your understanding visible to even a

lay person.”

“target the queson ‘how do people learn’, and we responded by exploring

theories of learning, while also considering how context (situatedness) may

inﬂuence learning. Assessment Task 2 required you to deeply consider

these, and formulate a personal stance that represents your thinking about

how people learn.”

ANCHOR THIS

Reﬂect on the following quesons:

● What is the purpose of educaon?

● How do you believe people learn?

● How does this inﬂuence your role as an educator?

ENACTING YOUR PERSONAL TEACHING PHILOSOPHY

“The queson is: what does it maer what you have learnt? How will you

enact your newly-formed views on how people learn (besides reﬂecng

that in your response to assessment tasks)? One way is of course that your

learning here impacts on the way that you teach, or the way that you

manage teaching (if you are a manager or policy maker).”

REVIEWING THE LOGBOOK

● [Please insert]

EXPAND YOUR HORIZONS

To learn more, consider exploring the following resources:

● [Hyperlinked resource tle]

3. SETTING SAIL: BUILDING YOUR BRAND

GETTING YOUR BEARINGS

Now that you’ve calibrated your compass by digging a lile deeper into the

educaonal ideas that you want to espouse as an aspiring thought leader,

it is me for acon! Today we set sail, and the ﬁrst leg of our journey

involves traversing the des of brand building. Your thought leadership

brand reﬂects how you would like others to see you, and it is conveyed

through your online persona, or PDI. In this chapter, we will navigate a

four-step strategy for building your brand as a thought leader.

ITINERARY

By the end of this chapter, you will have mapped out a strategy for building your brand.

“Ashipinportissafe,butthat’snotwhatshipsarebuiltfor.Sailouttoseaanddonewthings.”

-GraceHopper

STEP 1: IDENTIFYING YOUR AREA(S) OF EXPERTISE

As an aspiring educaonal thought leader, you have the power to decide

what it is that you would like to be known for. Keep in mind, however, that

“Jack of all trades, master of none” applies here - thought leaders typically

have clearly-deﬁned areas of speciality. As such, the ﬁrst step to building

your brand is to idenfy where your experse lies.

ANCHOR THIS

To idenfy your area(s) of experse, you may wish to write down your answers to the following

quesons:

● What do you want to be known for?

● What are your areas of experse?

○ Which areas of educaon do you ﬁnd most interesng?

○ In which areas of educaon do you possess the most experience?

○ What do colleagues turn to you to for guidance?

○ What are your niche skills?

● Is there alignment between your areas of experse and what you want to be known for? If no,

how can you achieve alignment?

Now, based on your answers to the quesons above, complete the following sentence:

I am a ______ with extensive experience in ______, and a special interest in ______. I am skilled

in ______ and colleagues turn to me for help with ______.

For example:

STEP 2: UNDERSTANDING YOUR TARGET AUDIENCE

[Please insert]

ANCHOR THIS

Consider the following quesons:

● What are your audience’s movaons?

● What need are you wanng to address?

STEP 3: SELECTING YOUR PLATFORM(S)

[Please insert]

Single vs. multiple digital identities

[Please insert]

Single digital identity

ProsCons

● ●

Multiple digital identities

ProsCons

● ●

ANCHOR THIS

Consider the following queson:

● What is your preference - a single digital identy or mulple digital idenes?

● What is the reason for your answer?

Thought leadership platforms

[Please insert]

ANCHOR THIS

[Please insert]

STEP 4: CREATING YOUR PROFILE

[Please insert]

General guidelines

[Please insert]

What to include

[Please insert]

REVIEWING THE LOGBOOK

[Please insert]

EXPANDING YOUR HORIZONS

To lean more, consider exploring the following resources:

● [Hyperlinked resource tle]

4. THE VOYAGE CONTINUES: BOOSTING

YOUR DIGITAL PRESENCE

INTRODUCTION

[Insert]

ITINERARY

By the end of this chapter, you will have mapped out a strategy for boosng your digital presence.

“Itisnottheshipsomuchastheskillfulsailingthatassurestheprosperousvoyage”

-GeorgeWilliamCurtis

ESTABLISHING A COMMUNITY

[Please insert]

Connecting with influencers and industry leaders

[Please insert]

Joining groups and networks

[Please insert]

ANCHOR THIS

[Please insert]

DRIVING ENGAGEMENT

[Please insert]

Rules of engagement

[Please insert]

Tips for driving engagement

[Please insert]

ANCHOR THIS

[Please insert]

GENERATING CONTENT

[Please insert]

Tips for generang content

[Please insert]

Tools for generating content

[Please insert]

Disseminating content

[Please insert]

ANCHOR THIS

[Please insert]

ATTENDING EVENTS

[Please insert]

Types of events

[Please insert]

Actively engaging as an attendee/speaker

[Please insert]

ANCHOR THIS

[Please insert]

REVIEWING THE LOGBOOK

[Please insert]

EXPANDING YOUR HORIZONS

To lean more, consider exploring the following resources:

● [Hyperlinked resource tle]

5. THE JOURNEY IS THE DESTINATION:

BECOMING A LIFELONG LEARNER

INTRODUCTION

[Insert]

ITINERARY

By the end of this chapter, you will have gained a deeper understanding of the importance of

becoming a lifelong learner.

[“Quote”]

-[NameSurname,Jobtitle]

LIFELONG LEARNING

[Please insert]

The importance of lifelong learning for thought leadership

[Please insert]

ANCHOR THIS

[Please insert]

Specialisaon vs. generalisaon

[Please insert]

ANCHOR THIS

[Please insert]

Opportunities for lifelong learning

[Please insert]

REVIEWING THE LOGBOOK

[Please insert]

EXPANDING YOUR HORIZONS

To lean more, consider exploring the following resources:

● [Hyperlinked resource tle]

EARNING YOUR CAPTAIN’S STRIPES:

TESTING YOUR KNOWLEDGE

[Please insert instrucons]

[hyperlink to quiz]

CHAPTER 1 QUESTIONS

Queson [Please insert]

Answer opons [Please insert]

[Please insert]